Asos launches joint venture to market Topshop dresses in US shops

Styles wearing Asos clothes Asos has partnered up with US retailer Nordstrom in a new joint enterprise that will see Topshop clothes sold in actual physical shops all over again for the initial time due to the fact the brand name collapsed very last calendar year. The offer sees Nordstrom, […]

Styles wearing Asos clothes

Asos has partnered up with US retailer Nordstrom in a new joint enterprise that will see Topshop clothes sold in actual physical shops all over again for the initial time due to the fact the brand name collapsed very last calendar year.

The offer sees Nordstrom, which very first struck a offer with the previous Arcadia model 9 decades back, buy a minority stake in the Topshop, Topman, Overlook Selfridge and HIIT brand names that were acquired out of administration by Asos previously this 12 months.

Asos said: “The joint-enterprise will enable generate the expansion of these brand names and paves the way for exploration of a new wider strategic partnership aimed at setting up increased awareness and engagement in the US and Canadian sector.”

Topshop Oxford Circus
Topshop went bust final 12 months and was purchased by Asos in February (Ian West/PA)

It is the very first time Asos has struck a deal with a retailer with physical retailers, possessing normally only traded on the internet in the previous.

Nordstrom has 350 bricks-and-mortar merchants in North The us and a strong on the web small business, which Asos hopes to faucet into, even with acquiring a strong web presence of its own in the area.

Asos will keep operational and artistic manage but will collaborate on achieving a larger sized buyer foundation.

This consists of “an edit of the ideal Asos makes launching throughout Nordstrom.com and in selected high-influence Nordstrom stores”.

Asos will also present simply click and obtain providers in Nordstrom suppliers.

The go is a considerable a person for Asos and will come 5 months after it acquired the manufacturers from directors for Sir Philip Green’s Arcadia empire for £330 million.

Nordstrom will promote Topshop dresses in some of its US outlets (Nordstrom/PA)

But while the retailer bought the brand names, it made the decision not to get on the 70 shops, which includes the flagship internet site at London’s Oxford Circus, influencing all over 2,500 staff.

Asos boss Nick Beighton stated: “With its prolonged-set up connection to Topshop, intensive US buyer perception and unparalleled access right across North The united states, Nordstrom is the suitable husband or wife to assist Asos accelerate the development of our Topshop and Asos makes in this key sector.

President and chief model officer Pete Nordstrom stated: “We could not have located a far better husband or wife in Asos, the planet chief in style for the 20-a little something customer.”

Topshop and Nordstrom very first teamed up in 2012, with the manufacturer promoting a assortment of garments in the retailer’s US retailers.

It was part of the United kingdom vogue brand’s 1st foray into the States and finally led to quite a few Topshop suppliers in US metropolitan areas.

Mellie Mebane

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