Macy’s Launches ‘And Now This’ for the Fashion-Ahead, Modern Shopper

NEW YORK–(Business enterprise WIRE)–Right now, Macy’s (NYSE:M) released a new personal brand name, And Now This. The line launching in prepared-to-use and men’s types for the fashion-forward, contemporary dresser, features very easily wearable elevated fundamentals and complex pieces. Produced for every minute of the working day and every single anywhere-lifetime-can […]

NEW YORK–(Business enterprise WIRE)–Right now, Macy’s (NYSE:M) released a new personal brand name, And Now This. The line launching in prepared-to-use and men’s types for the fashion-forward, contemporary dresser, features very easily wearable elevated fundamentals and complex pieces. Produced for every minute of the working day and every single anywhere-lifetime-can take-you conclusion, the brand evokes shoppers to showcase their most genuine self and celebrate one of a kind and evolving model, by way of craze-forward items at cost-effective price tag factors. Readily available now at macys.com and decide on outlets, And Now This opens up a environment of unlimited possibilities for customers’ remarkable, prepared-for-just about anything life.

“And Now This capabilities elevated necessities for present-day shoppers searching to gown all around developments and confidently categorical on their own via fashion,” said Durand Guion, vice president, Macy’s Trend Workplace.

All set-to-Put on

The completely ready-to-dress in variety provides an assortment of elevated essentials with a twist, that can be combined and matched for any time of 12 months or celebration. The collection was established for the development-forward shopper who is looking for of-the-instant items, this kind of as ribbed attire, tanks and bodysuits outerwear, this sort of as jackets and athleisure casual dresses and denim. The line offers dimensions XS – XXL.

Men’s

The men’s assortment was made with the fashionable, on-the-go shopper in head. The capsule of necessities consists of objects these kinds of as essential tees, henley tops, button-down shirts, jogger sets, outerwear, daily bottoms and denim. Breeze via the transitional months, from summer season to drop with the best fundamentals, from quick sleeve to lengthy sleeve, from cotton to flannel. The selection of colorways is also suited for straightforward, clean up model or the expressive, colorful dresser. The line presents sizes S – XXL.

Expertise And Now This

Be a part of us for start exciting in these choose cities:

  • New York Metropolis – Verify out the And Now This foodstuff truck for tasty frozen treats and remarkable shoppable goods from the collection. Meet up with us at Herald Sq. on Saturday, July 24 from 12 p.m. – 2 p.m. EST, Washington Sq. Park from 2:30 p.m. – 4 p.m. EST and Madison Square Park from 4:30 p.m. – 6 p.m. EST.
  • Chicago – Join us at Sundays on State for an interactive expertise as versions spotlight the line’s versatility inside of the legendary windows at Macy’s Point out Avenue on Sunday, July 25 from 2 p.m. – 4 p.m. CST.
  • Fort Lauderdale – Our South Florida manner truck will be at the Fort Lauderdale Art Wander on Saturday, July 31 from 6 p.m. – 10 p.m. EST displaying the new line.

About Macy’s

Macy’s is America’s Section Store. For more than 160 many years, Macy’s, the biggest retail brand name of Macy’s, Inc., has served generations at each and every stage of their lives. Through a digitally led procuring experience powered by macys.com, our award-winning cell application, and a nationwide portfolio of outlets, Macy’s buyers appear to us for style, value and superior-quality products. We are proud of our heritage and the one of a kind function we participate in in American lifestyle and tradition. We celebrate situations significant and little, and have produced a long time of unforgettable ordeals by means of Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Working day Parade®, as nicely as impressive fashion exhibits, culinary events, flower demonstrates, and movie star appearances. With the collective support of our prospects and colleagues, Macy’s allows make a big difference in each individual market we provide, supporting nearby and national charities via funding and volunteer service. With vogue, benefit and celebration as our tutorial, Macy’s can make lifetime shine brighter for our buyers, colleagues, and communities. For much more information, please visit macysinc.com.

Mellie Mebane

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